Circle Infiniti

Around Town
RCDS Hosts Jersey Shore Debate League Spring Tournament
QuickChek Opens Newest Store In Morganville
Fall Guide 2015 - Gravity Vault
Ask The Experts
Ask The Expert - Dearborn Market: Frank Luccarelli
AskThe Experts - Virginia McDonald
AskThe Expert - Jack Giglio
Bay Wellness
Bay Wellness - Don't Forget
Bay Wellness - Genital Warts
Bay Wellness - Health After Menopause
Best Bets
2016 Guide - Island Auto Group
Best Bet - Fleur de Lis Gifts
The Guide 2015 - Lighting World
Black Book
Cover Story
Still Kicking - Tab Ramos
George Joynson: History Detective
Tor Miller Band
Daytripper
Daytripper: Franklin Institute
Daytripper: Hunter Mountain
Daytripper: Museum of Modern Art
Eats
Staten Island EatBeat - Chinar On The Island
Staten Island EatBeat - Campania Coal Fired Pizza
Eats: Julias
Etc
Etc - The Endless Summer
Etc - Walking through Monmouth County
Etc - School Daze
Fall Guide
National September 11 Memorial & Museum
Fall Guide 2014 - Performing Arts
Fall Guide - Museums
Featured Artist
Featured Artist - John Kelly
Featured Artist - Taylor Franzreb
Featured Artist - Hazlet Artist Jim McKenzie
Gift Guide
The Guide 2015 - AJC Advisors
Best Bet - Arianas Grand Woodbridge
Gift Guide - Master Parks Black Belt America
Health Talk
Health - Holmdel Periodontics
Health Blog - Vito Mazza Salon & Spa
HWB 2016 - New Reflections Plastic Surgery
Health, Wellness & Beauty
Health - Brock Farms
Company Profile - Center for Sleep Medicine at Raritan Bay Medical Center
Health - db Orthopedic Physical Therapy, PC
Holiday Buzz 2015
A Hanukkah Story
Holiday Buzz: Out & About in NYC & PHL
Eat Beat - Holiday Buzz: Dining Out for the Holidays
Homes
The Node Family
Forsaking Formal - Garito
Inspired by the Arts
Letter
Spring has Sprung!
Warm Winter Wishes
Letter to Colts Neck: Falling Into Good Times
Living in Colts Neck
All The Pretty Horses
Gratitude in Guatemala
The Triple Crown
Newsletter Articles
The Home - Landscaping by Mike Pantina
Architectural Accents Kitchen Showcase
CPC BEHAVIORAL HEALTHCARE GRAND OPENING
Our Picks
Our Pick - Sports Zone Bar and Grill
Company Profile - Dearborn Market
California Closets
People On The Move
People On The Move - Kendall Valentin
People On The Move - Kevin LeMastra
Kids On The Move - Sarah Guenzburger
Summer Guide
Weigh In - My Favorite Jersey Beach
Summer Guide 2014 - Out & About
Where Heritage Meets The Sea
The Bay
The Bay - Can The Weight Be Over?
The Bay - $1 Million Emergency Department Expansion Opens
The Bay - Welcome to the Premiere
The Guide
2016 Guide - Osteria Cucina Rustica
The Guide 2015 - Il Sogno Ristorante Italiano
The Guide 2015 - Morgan Dermatology
The Home Guide
The Home Guide - Sea Bright Solar
The Home Guide - triSpace interiors
The Home Guide - Joey Ds
Weigh In
Holiday Street Beat - Whats on your list?
Weigh In Marlboro: Whats Your Inner Animal?
Weigh In - If you were to live anywhere....

Ask The Expert: Iris Lurie
03/14/2008

Ask The Expert: Iris Lurie

Iris Lurie, Broker/Owner

Iris Lurie is the proud broker and owner of the 2007 #1 Century 21 office in New Jersey. Her office is also #27 in the nation for Century 21 offices. Iris began her career in real estate in 1981.

Iris Lurie is the proud broker and owner of the 2007 #1 Century 21 office in New Jersey. Her office is also #27 in the nation for Century 21 offices.  Iris began her career in real estate in 1981. Her desire to help people has made her a natural as a realtor. She opened Century 21 Mack-Morris Iris Lurie Realtors in 1987 with three sales associates; as of today, her company has grown to 70 sales associates.

 

Iris Lurie, Broker/Owner
Century 21 Mack-Morris Iris Lurie Realtors
47 Route 9 South
Morganville, NJ  07751
(732) 536-2228 

 

 



What is the biggest myth in the real estate industry?


There are several myths floating around right now, but I guess Id have to say the myth that the real estate market is no good is the one that can cause the most harm for the real estate consumer. The fact of the matter is that, according to the National Association of Realtors, 2007 will probably end up as the 5th best year for real estate sales ever. In addition, interest rates are at 50-year lows. Homes are being sold and people are buying homes, but you wouldnt think so according to some media. That kind of myth can be dangerous. In my immediate area of Marlboro, Manalapan, and Freehold there was only 1% fewer homes sold in 2007 compared to 2006. Those are great numbers. The sales in my office are up substantially, and we have come out very strong in January. The National Association of Realtors is predicting median home prices to hold even for 2008, and also predicts a rise of 3.1% in 2009. Why would a person wait to buy or sell a home when the conditions are so favorable, and both buyers and sellers (on their next purchase) can take advantage of the record interest-rate lows? Both buyers and sellers are becoming more realistic in their expectations and, consequently, we have a more orderly market than the craziness we experienced for almost the past 7 years. Thats reassuring to the consumer. No one can predict the future, but it sure doesnt seem like a good time to delay a real estate transaction in the hope of better conditions in the future.


What are the key criteria for hiring someone as a good buyers agent/sellers agent?


I often remind my team of professionals that we are in the people business, and meeting peoples real estate needs is the way we serve them, so the criteria for dealing with buyers and sellers are the same: integrity, empathy, understanding, caring, communication, and patience are all criteria that come before knowledge. Knowledge, however, is important and ever-changing in this industry so we look for people who will practice real estate as a professionmeaning they will constantly upgrade themselves in knowledge, skills, and state-of-the-art efficiencies that, in turn, are delivered to the consumer as superior services and smoother transactions.



What makes for a smooth closing?


The closing is the by-product of the entire transaction, so the question is really what makes for a smooth transaction? I answered half of this question with my last answersmooth transactions are the result of professional real estate people that are dedicated to the consumers needs and their understanding of the market, the community, the inventory, and how it all fits together in a lifestyle fulfillment for the consumer, whether they be the buyer or seller. The other half of this answer rests in professionals dedicated to processing the transaction. Many companies use the sales agent to process the transaction; we believe this is inefficient and takes the agents away from properly servicing the active clients who are not yet in the transaction phase. Several years ago we decided to invest in a professional Customer Service and Transaction Processing staff who are dedicated to the consumer from the first phone call to the closing of the transaction. These staff members do what they do best, leaving our agents to continue doing what they do best servicing the consumer. Our belief here is simple: give others what they want first, and we get what we want in return. It works pretty well in life, too. 




Advertisers

Eagle OaksSussan Greenwald & Wesler




Powered by eDirectory™