Around Town
CPC BEHAVIORAL HEALTHCARE GRAND OPENING
Renaissance Pilates Now Open
Summer Guide 2014 - Out & About
Ask The Experts
Ask The Expert - Michael R. D’Agnes
Ask The Expert - Cory Schifter of Casale Jewelers
Ask The Expert: Lillian Burry
Bay Wellness
Bay Wellness - Making Weight Loss a Family Affair
Bay Wellness - Genital Warts
Bay Wellness - Welcome to our newest issue
Best Bets
Best Bet - Atlantic Architectural Millwork
The Guide 2014 - ACD Custom Granite
Best Bet - Carlo's Bakery
Black Book
Cover Story
JoAnn Kairys
James Livengood
Jon D’Agostino - A Little Bit City, A Lot Bit Country
Daytripper
Rock and Roll Hall of Fame Annex
Day Tripper - Cowtown Rodeo
Medieval Times
Eats
Eats: Sam Vera
Eat Beat - Anna’s Italian Kitchen
Eat Beat - Angelina’s Ristorante
Etc
Etc - School Daze
Etc - The Facebook Situation
Etc - Turkey Day
Fall Guide
National September 11 Memorial & Museum
Fall Guide - Museums
Fall Guide - Art of Wine
Featured Artist
Featured Artist - Sangita Phadke
Featured Artist - Nate Chadwick
Featured Artist - Molly Gaston Johnson
Gift Guide
Best Bet - The Spine and Pain Institute of New York
The Guide 2013 - Anna's Italian Kitchen
The Guide 2015 - Terrazza Restaurant
Health Talk
Health Talk - Rockwell Dentistry
Health Talk - Ragui Sadek MD FACS
Health Talk - Gym Spa
Health, Wellness & Beauty
Physician Profile: Dr. Hiren Patel
Health Talk - Iorio Plastic Surgery and CosMedical Center
Health - Union Family Eyecare
Holiday Buzz 2014
Bright Lights & Holiday Magic
Best Bet - David Burke’s Fromagerie
Macy's Thanksgiving Day Parade
Homes
A Model Home - The Tsairis’
Deep in the Woods - The Sneyers
Fit for a King - The Klings
Letter
Warm Winter Wishes
Letter to Colts Neck: Falling Into Good Times
Spring has Sprung!
Living in Colts Neck
Muriel Rogers - Local Artist
Montrose Schoolhouse
La Bella Vita!
Newsletter Articles
The Home - Sheila Rich
The Home Guide - Oasis Backyard Farms
Health - DeForte Dentistry
Our Picks
Company Profile - Pauline Poyner Coldwell Banker Residential Brokerage
Company Profile - World Subaru
Company Profile - Lifestyles Medical
People On The Move
People On The Move - Holli Eng
People On The Move - Carl Johnson
People On The Move - Bill McDonald
Summer Guide
Summer Fun - Summer 2014
Weigh In - What Annoys You Most About The Beach?
Weigh In - My Favorite Jersey Beach
The Bay
The Bay - Can The Weight Be Over?
The Bay - $1 Million Emergency Department Expansion Opens
The Bay - Welcome to the Premiere
The Guide
Our Pick - Meridian Health
The Guide 2015 - ClosetTec
OP - Angelina’s Ristorante
The Home Guide
The Home Guide - Ron Youmans, Jr.
The Home Guide - Carpets With A Twist
The Home Guide - Custom Granite Fabrications
Weigh In
Weigh In - What’s Your Must-Have Summertime Boardwalk Indulgence?
Weigh In: What Did You Get I Trouble For...
Weigh In Marlboro: What’s Your Inner Animal?

Etc - The Facebook Situation
03/06/2012 - By Steve Froias

Etc - The Facebook Situation


Steven Froias examines
The Facebook Situation


Hello. It’s 9:00 a.m. The plane has suddenly gone into a nosedive. As we plummet towards the Earth, it dawns on me  that sun spots are causing the electro-magnetic pulse of the atmosphere to go haywire. To stop our descent – and save 300 passengers – the right combination of minerals must be aligned in our pressure-controlled compartment. I snatch a diamond off the supermodel sitting in first class and, combined with the lead Indian arrowhead I carry with me at all times as a lucky charm, the polarity is reversed. Mere inches from the ground the 747 rights itself and ascends back to the heavens. We are all now sitting by the beach in Tahiti sipping Daiquirís.

Like • Comment • Share



Hello. It’s 9:00 a.m. I just showered and then cut my toenails. I’m about to make some pumpkin pancakes before I get busy editing for Living in Media.

Like • Comment • Share

The first paragraph had you at hello and most likely held through to the Daiquirís (coconut!).

The second no doubt had you wondering...



Why the hell am I reading this?! But, it’s typical of what we digest everyday on the great egalitarian social network called Facebook.



On Facebook, there is no such thing as too much information, or TMI, in today’s lingo. So how come a web platform that’s ostensibly used by over 500 million people (give or take a 100 million) achieves the impossible result of telling us  much less than we really ought to know?



You probably would like to know, at this point, who I am and what qualifies me to write a column for this esteemed publication. I can tell you without false modesty that, after twenty years in the media business in Monmouth County  writing for various publications, I have been designated by some the Andy Rooney of the Garden State. Albeit, with Mike “The Situation” Sorrentino - style eyebrows. And a reasonable approximation of his six-pack – when I stay away from those pumpkin pancakes.



That may constitute the first time the late “60 Minutes” commentator and the star of MTV’s “Jersey Shore” have been mentioned in the same paragraph. Yet, they share one important attribute, which brings me to my point.



Ol’ Andy and unruly Mikey both share a talent for branding themselves. Rooney wouldn’t be the same without his famous bushy brows, rumpled suit and cluttered desk. “The Situation” wouldn’t be anything without his infamous abs. Both defined themselves in the popular imagination using these simple tools of recognition.



Now, as individuals, members of a family, group, organization or commercial enterprise, Facebook has entered our lives and given us the opportunity to brand ourselves every day – even without our own TV shows!



However, how we use this new-found power is up to us. With great power comes great responsibility, Peter Parker was told before he rebranded himself as Spiderman and, what’s important for a superhero to know is equally valuable to all of us.



Especially in the crowded cacophony of geography known as New Jersey, even Monmouth County. With more people per square inch – and, it seems, a township to go along with each one of them – standing out requires almost superhuman marketing. Facebook is only the latest cyber-savior to hold out the offer of personal salvation in the form of personal relevancy in the larger world.



Yet, like Rooney’s eyebrows and The Situation’s stomach, Facebook must be viewed in its proper context. It is a tool – not an end in and of itself. The wise acolyte heeds the better angel on his or her shoulder before pressing ‘post’.



Savvy insiders know that social media is serious business, whether you engage in it for fun or profit. Done right, it can create a base of thousands of followers. When you get right down to it, Facebook is the technological equivalent of coal. It may be necessary but it should be used carefully and burn cleanly.



Which leads me back to the dawn of the digital revolution - the once almighty website. Remember them? Perhaps not.



Your own website – the creative expression of your personality, business or service – has for too many of us become irrelevant in the age of Facebook. In cyberspace, we have gone from being mortgage holders to sharecroppers.



Once upon time we all controlled our own destiny and were Masters of our own Domain – in cyberspace anyway. Whether you had a .com, .net, .org or a Blogspot, it was largely your own. Now, we post with wild abandon to Facebook but with heedless regard for what once was and what comes next. While it may be awesome to share your ‘likes,’ your event invitations and maybe even your hopes and dreams with 300, 400, 500 folks and counting, don’t forget: You are also branding yourself everyday and, except for deactivating yourself completely, there is no way out of  your Timeline. You have ceded your sovereign territory to a higher power and just maybe too much of yourself, too.








Powered by eDirectory™