- Around Town
- Malvern School Hosts Seventh Annual Lemonade Day
- National September 11 Memorial & Museum
- Raritan Bay Medical Center Begins New Construction
- Ask The Experts
- Ask The Expert - John Panicali, D.C., Chiropractor
- Ask the Experts: Vincent J Puma
- Ask The Expert: John Beurskens
- Bay Wellness
- Bay Wellness - How Can An Ultrasound Help?
- Bay Wellness - Welcome to our newest issue
- Bay Wellness - Genital Warts
- Best Bets
- The Guide 2015 - It's Greek To Me
- The Guide 2015 - The Hart Investment Group
- Best Bet - Homeclick Lighting
- Cover Story
- Grand Dame of Holmdel - Adeline “Addy” Lubkert
- Passion for Pop - Joe Petruccio
- Racing Royalty - Joe Bongiorno
- Day Tripper - Balloon Flights
- Daytripper: Popcorn Park Zoo
- DayTripper: Laurita Vineyards & Winery
- Fall Guide
- Fall Guide 2014 - Performing Arts
- National September 11 Memorial & Museum
- Fall Guide 2014 - Pick Your Patch
- Featured Artist
- Featured Artist - Dorothy Kaplan
- Featured Artist - Molly Gaston Johnson
- Featured Artist - Elyissia Chinchilla
- Gift Guide
- Best Bet - Mr Paul's Custom Cabinetry
- The Guide 2015 - Ray Catena Maserati
- Gift Guide - South Shore Paving
- Health Talk
- Health Talk - Hiren Patel, M.D., DABR
- Health Talk - Michael Ginsberg
- Health Talk - Anthony Sparano, M.D.
- Health, Wellness & Beauty
- Health - Retina Consultants
- HWB 2014 - Allure Plastic Surgery Center
- Health - Allure Plastic Surgery Center
- Holiday Buzz 2014
- Macy's Thanksgiving Day Parade
- Chanukah Traditions In Transition
- Dining Out For The Holidays
- Newsletter Articles
- The Home Gallery - Zaksons Fine Furniture and Interior Design
- Historical Marlboro: The Vanderveer House
- Asbury Park
- Our Picks
- Our Pick - Soho Studios for Hair
- Company Profile - Raritan Bay Medical Center Medical Arts Building
- Company Profile - CKO Middletown Kickboxing
- People On The Move
- People On The Move - Jennifer Jacobs
- People On The Move: Lianne Brock
- People On The Move: Bruce Baron
- Summer Guide
- Weigh In - What Annoys You Most About The Beach?
- Summer Guide 2014 - Our Jersey Shore
- Dish - Summer Guide 2014
- The Bay
- The Bay - National Stroke Awareness Month
- The Bay - Can The Weight Be Over?
- The Bay - Healthier Heart
- The Guide
- The Guide 2015 - Cuozzo Orthodontics
- The Guide 2014 - The Curvy Bride
- The Guide 2014 - ClockWorks Development Group
- The Home Guide
- The Home - AIR DOCTORS, INC.
- The Home Guide - Piazza di Roma
- The Home - ACD Custom Granite
Etc - The Facebook Situation
03/06/2012 - By Steve Froias
Steven Froias examines
The Facebook Situation
Hello. It’s 9:00 a.m. The plane has suddenly gone into a nosedive. As we plummet towards the Earth, it dawns on me that sun spots are causing the electro-magnetic pulse of the atmosphere to go haywire. To stop our descent – and save 300 passengers – the right combination of minerals must be aligned in our pressure-controlled compartment. I snatch a diamond off the supermodel sitting in first class and, combined with the lead Indian arrowhead I carry with me at all times as a lucky charm, the polarity is reversed. Mere inches from the ground the 747 rights itself and ascends back to the heavens. We are all now sitting by the beach in Tahiti sipping Daiquirís.
Like • Comment • Share
Hello. It’s 9:00 a.m. I just showered and then cut my toenails. I’m about to make some pumpkin pancakes before I get busy editing for Living in Media.
Like • Comment • Share
The first paragraph had you at hello and most likely held through to the Daiquirís (coconut!).
The second no doubt had you wondering...
Why the hell am I reading this?! But, it’s typical of what we digest everyday on the great egalitarian social network called Facebook.
On Facebook, there is no such thing as too much information, or TMI, in today’s lingo. So how come a web platform that’s ostensibly used by over 500 million people (give or take a 100 million) achieves the impossible result of telling us much less than we really ought to know?
You probably would like to know, at this point, who I am and what qualifies me to write a column for this esteemed publication. I can tell you without false modesty that, after twenty years in the media business in Monmouth County writing for various publications, I have been designated by some the Andy Rooney of the Garden State. Albeit, with Mike “The Situation” Sorrentino - style eyebrows. And a reasonable approximation of his six-pack – when I stay away from those pumpkin pancakes.
That may constitute the first time the late “60 Minutes” commentator and the star of MTV’s “Jersey Shore” have been mentioned in the same paragraph. Yet, they share one important attribute, which brings me to my point.
Ol’ Andy and unruly Mikey both share a talent for branding themselves. Rooney wouldn’t be the same without his famous bushy brows, rumpled suit and cluttered desk. “The Situation” wouldn’t be anything without his infamous abs. Both defined themselves in the popular imagination using these simple tools of recognition.
Now, as individuals, members of a family, group, organization or commercial enterprise, Facebook has entered our lives and given us the opportunity to brand ourselves every day – even without our own TV shows!
However, how we use this new-found power is up to us. With great power comes great responsibility, Peter Parker was told before he rebranded himself as Spiderman and, what’s important for a superhero to know is equally valuable to all of us.
Especially in the crowded cacophony of geography known as New Jersey, even Monmouth County. With more people per square inch – and, it seems, a township to go along with each one of them – standing out requires almost superhuman marketing. Facebook is only the latest cyber-savior to hold out the offer of personal salvation in the form of personal relevancy in the larger world.
Yet, like Rooney’s eyebrows and The Situation’s stomach, Facebook must be viewed in its proper context. It is a tool – not an end in and of itself. The wise acolyte heeds the better angel on his or her shoulder before pressing ‘post’.
Savvy insiders know that social media is serious business, whether you engage in it for fun or profit. Done right, it can create a base of thousands of followers. When you get right down to it, Facebook is the technological equivalent of coal. It may be necessary but it should be used carefully and burn cleanly.
Which leads me back to the dawn of the digital revolution - the once almighty website. Remember them? Perhaps not.
Your own website – the creative expression of your personality, business or service – has for too many of us become irrelevant in the age of Facebook. In cyberspace, we have gone from being mortgage holders to sharecroppers.
Once upon time we all controlled our own destiny and were Masters of our own Domain – in cyberspace anyway. Whether you had a .com, .net, .org or a Blogspot, it was largely your own. Now, we post with wild abandon to Facebook but with heedless regard for what once was and what comes next. While it may be awesome to share your ‘likes,’ your event invitations and maybe even your hopes and dreams with 300, 400, 500 folks and counting, don’t forget: You are also branding yourself everyday and, except for deactivating yourself completely, there is no way out of your Timeline. You have ceded your sovereign territory to a higher power and just maybe too much of yourself, too.
Powered by eDirectory™