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Our Pick - European Wax Center

Our Pick - European Wax Center

European Wax Center
1077 N.J. Highway 34
Matawan, NJ 07747
(732) 264-6200

106 U.S. Route 9
Marlboro, NJ 07726
(732) 972-1800

1411 Route 35
Middletown, NJ 07748
(732) 671-1119

With more than 500 locations nationwide, European Wax Center began ten years ago as a company designed to help people develop the courage and confidence to reveal their own natural, beautiful skin.

All of the company’s wax specialists are licensed estheticians or cosmetologists who follow a four-step process to remove hair while pampering the skin. “We specialize exclusively on waxing; it’s not like a nail salon where you’re coming in for a manicure and then going behind a curtain for a quick lip or eyebrow wax,” says Miriam Cancemi, manager of the European Wax Center in Marlboro.

The process begins with an in-depth consultation with every client to discuss any unique health needs, such as medications they’re currently taking, as well as their preferences. The skin is cleansed utilizing the center’s exclusive skincare product lines, followed by a pre-wax oil treatment to ensure that the wax only adheres to the hair. After the waxing, the skin is treated to a calming solution designed to rejuvenate the area.

Customers receive their treatment in a professional, sleek, European-inspired facility. “Our guests tell us all the time that they’re surprised that it doesn’t hurt at all…they come in for a relaxing, rejuvenating experience,” she says.

European Wax Center offers a free wax for first-time guests, in addition to other discounts for regular clients. Among the Center’s most popular offerings are its body and facial waxing services for women, but they also offer an array of services for men. “We really are the experts in eyebrows for both genders,” Cancemi says. “Our bikini waxing services are also very popular, but a lot of men take advantage of waxing for areas such as the chest and back.”

European Wax Center has become known for its exclusive wax and treatment process that creates a less painful — and even enjoyable — experience for clients. “We’re different because we take the time to greet and get to know all of our guests…and we make reservations, not appointments,” notes Miriam Cancemi.


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