NJ Ferrari Maserati

Around Town
Mike ‘The Situation’ Sorrentino To Appear at Grand Opening
Firefly at the White Sands Opening Night
Annual Monmouth Teen Arts Festival
Ask The Experts
Ask The Expert - db Orthopedic Physical Therapy, PC
Ask The Expert - Brock Farms
Ask The Expert - Alexandra Freer
Bay Wellness
Bay Wellness - Physician Focus: Steven R. Berkman
Bay Wellness - Health After Menopause
Bay Wellness - Making Weight Loss a Family Affair
Best Bets
The Guide 2014 - Osteria Cucina Rustica
The Guide 2014 - Pier Village
Best Bet - ForeverLawn at the Shore
Black Book
Cover Story
Dana Canedy - A Gift For Jordan
Joshing Around
Paul Pilcz - Marlboro's Gleek
Daytripper
Day Tripper - Central Park
Day Tripper - Mystic Seaport
DayTripper: New Hope, Pennsylvania
Eats
Eat Beat - Puglia of Red Bank
Eats: Tuscany Italian Specialty Food
Eat Beat - Turning Point
Etc
Etc - Tired, Busy, Distracted, and Resigned
Etc - Aspirin...please.
Etc - Turkey Day
Fall Guide
Fall Guide - Pumpkins, Hayrides, & Orchards
Fall Guide - Kids Activity
Fall Guide - Kids Enrichment
Featured Artist
Featured Artist - Tim Dorland: A Glass Act
Featured Artist - Franco Minervini
Featured Artist - Sangita Phadke
Gift Guide
Gift Guide - Colts Neck Custom Shop
Gift Guide - Back Relief and Comfort Store
Gift Guide - Illusion Steakhouse
Health Talk
Health Talk - Dawn Rockwell, DMD
Health Talk - Dr. Patrick Cuozzo
Health Talk - Pop Weight Loss
Health, Wellness & Beauty
Health - Restorative Health Alliance
Health 2014 - Creating Beauty
Health - Advanced Body Rehabilitation Center
Homes
Fit for a King - The Klings
Flight OF Fancy - The Berbers
The Urbanski Home
Letter
Warm Winter Wishes
Letter to Colts Neck: Falling Into Good Times
Spring has Sprung!
Living in Colts Neck
Gratitude in Guatemala
Writing a Legacy with Superintendent Dick Fitzpatrick
Impeccable Style
Newsletter Articles
The Home - H2O Bath and Kitchen Elegance
The Home Gallery - Heritage Deck
Colts Neck Resident Co-Chairs Centre State MS Event
Our Picks
Our Pick - Land Rover Monmouth
Our Pick - The Goddard School
Company Profile - Male Ego Barber Spas
People On The Move
People on the Move: Karen Nealis
Eric Ginsberg - Bringing People Together Through Music
Larry Fink caring, focused, and concerned environmentalist
Summer Guide
Weigh In - My Favorite Jersey Beach
Summer Guide 2014 - Out & About
Weigh In - What Annoys You Most About The Beach?
The Bay
The Bay - A Body In Motion
The Bay - $1 Million Emergency Department Expansion Opens
The Bay - Can The Weight Be Over?
The Guide
Company Profile - Grape Beginnings
The Guide 2014 - Beach Music Studios
The Guide 2014 - Mancini Giuffré Salon & Spa
The Home Guide
The Home Guide - Rodman’s Building Inc.
The Home Guide - King Remodeling
The Home Guide - triSpace interiors
Weigh In
Weigh In - What Annoys You Most About The Beach?
Weigh In: What is your Greatest Fear?
Weigh In - Castaway

People On The Move: Wendy Neuberger and Stephanie Phillips
03/05/2009

People On The Move: Wendy Neuberger and Stephanie Phillips

TURNING A SIMPLE IDEA INTO REALITY


Watch out Holmdel! Two local entrepreneurs are about to put you on the map. Meet Wendy Neuberger and Stephanie Phillips, designers and creators of the disposable toothbrush holder. If you’ve ever wondered where to keep your toothbrush while traveling then keep reading. This invention promises to keep your toothbrush bristles clean and dry. You haven’t seen their product in hotels or amenity stores yet, but keep your eyes open; pretty soon it’ll be just as popular as disposable utensils.

Wendy and Stephanie, two Holmdel moms (with two children each) have been living in Holmdel for more than two decades combined. Both ambitious women had successful careers, as a speech therapist and meeting planner, respectively, at McGraw Hill, until they had children and took on their next important roles…playing mom. When their kids started getting older and advancing in the Holmdel school district, these stay-at home moms were ready to move forward with their careers again, only this time they wanted to try something different. With full force, Wendy and Stephanie ventured into the world of business. What better time to do it than in this economy? They are guaranteed to hold onto their jobs, since they are the only two people in the company.

These leading ladies didn’t start their business yesterday. It has been 2 years since their adventure began, and the road has been filled with bumps and turns. The idea came to Wendy and Stephanie since they are both avid travelers…always on the go. When they stayed in hotels, they wondered where to keep their toothbrushes without resting them on a dirty counter or in a glass. The idea for a disposable toothbrush holder hit them while discussing the issue on a long walk for Breast Cancer in New York City.

First, Wendy and Stephanie needed to put their product idea on paper, find a lawyer, patent it, and finally, secure a manufacturer willing to make the prototype at a reasonable cost. United States manufacturers wanted to overcharge for the sample toothbrush holders, so Wendy and Stephanie found resources in China where their creation could be made at a low enough cost to be profitable. If you’ve never invented something this may sound like a nightmare, but it wasn’t for these two determined women. Their biggest obstacle wasn’t even creating a name for their company (W & S Designs). “That was simple,” Stephanie says, pointing to the monogram logo where her initial appears second to Wendy’s. “There’s already a company name that is S &W, so W & S would suffice.”

The most complicated part of the process, they said, came at The Javits Center showcase last November, when they argued over throwing out a carpet or not. So far, that argument has been the roughest part of their journey as entrepreneurs. Wouldn’t everyone wish for that to be their biggest issue? Wendy and Stephanie did say that there were times they wanted to throw in the towel, but their hard work, persistence, time, and effort kept them going. As they like to put it, “Nothing comes easy.”

That’s a lesson they’ve taught their [collective] four children in these past 2 years. Their kids have watched as their mothers spent countless hours writing, researching, and making business phone calls. Wendy and Stephanie’s persistence has taught their kids to keep trying, and eventually good fortune will follow. Their success has already inspired other Holmdel residents to follow their dreams. Wendy and Stephanie said that some other friends are now working on creating businesses, too.

Right now, W & S Designs is pitching the disposable toothbrush holder, meeting with hotel management leaders and amenity distributors. So, look out hotel housekeeping… your carts will soon be filled with W & S Designs!







STATS
FAVORITE RESTAURANT

Wendy – Bay Avenue Trattoria,Highlands
Stephanie – Copper Canyon,Atlantic Highlands

FAVORITE MUSICIAN
Wendy – Eric Clapton
Stephanie – Billy Joel

FAVORITE MOVIE
Wendy – Bridget Jones Diary
Stephanie – Pretty Woman

PET PEEVE
Wendy – no place to keep your toothbrush at a hotel;
Stephanie – cars that take up two parking spaces

THREE PEOPLE YOU’D LIKE TO HAVE DINNER WITH
Wendy – Zadie Smith,Ina Gardner, and Al Gore;
Stephanie – Ellen Degeneres, Oprah Winfrey, and Jim Carrey




Advertisers

The Grove At ShrewsburyEagle Oaks




Powered by eDirectory™