NJ Ferrari Maserati

Around Town
Summer Fun - Summer 2014
12th Annual AMI Foundation Golf Classic
Malvern School Hosts Seventh Annual Lemonade Day
Ask The Experts
Ask The Expert - db Orthopedic Physical Therapy, PC
AskThe Expert - John Kling Custom Homes
Ask The Expert - Greg Nipoti
Bay Wellness
Bay Wellness - Welcome to our newest issue
Bay Wellness - Physician Focus: Steven R. Berkman
Bay Wellness - Don't Forget
Best Bets
Best Bet - Builders' General Supply Company
The Guide 2014 - Danielle Spressert
The Guide 2014 - The Curvy Bride
Black Book
Cover Story
Life's Canvas - Jay Alders
Lovin' Life - Big Joe Henry
Forward Progress - Wayne Chrebet JS
Daytripper
Rock and Roll Hall of Fame Annex
Day Tripper - SLEEPY HOLLOW, NEW YORK
Day Tripper - Koziar’s Christmas Village
Eats
Monmouth Eat Beat - It’s Greek to Me
Eats: Delfini Italian Gourmet
Eats: Mangia Mangia
Etc
ETC - Beach Bias
Etc - Aspirin...please.
Etc - The Endless Summer
Fall Guide
Fall Guide 2014 - Pick Your Patch
Fall Guide - Museums
Fall Guide - Kids Activity
Featured Artist
Featured Artist - Tim Dorland: A Glass Act
Featured Artist - Hazlet Artist Jim McKenzie
Featured Artist - Carol Bruno
Gift Guide
The Guide 2014 - ClockWorks Development Group
Gift Guide - Lincroft Kitchen & Bath
Gift Guide - Millenium Stone Works
Health Talk
Health Talk - Ayotunde Adeyeri, M.D.
Health Talk - Brian Long CareOne Senior Care
Health Talk - Carol Ash, DO
Health, Wellness & Beauty
Laser Vaginal Rejuvenation
Health - Spas
Health - Brock Farms
Homes
The View: The Bereznyaks
Everything Old is New Again - A Monmouth Beach Classic Shore Colonial Reinvented
A Combination of Relaxed Elegance
Letter
Spring has Sprung!
Warm Winter Wishes
Letter to Colts Neck: Falling Into Good Times
Living in Colts Neck
Gratitude in Guatemala
All The Pretty Horses
Impeccable Style
Newsletter Articles
Judy Serhus - NJAR Circle of Excellence Gold Award Winner
The Home - Ace Home Improvements
Eagle Oaks Country Club Hosts Honor Day
Our Picks
Our Pick - The Atrium at Navesink Harbor
Our Pick - triSpace Interiors
Our Pick - Seasonal World
People On The Move
People On The Move: C. Arthur Albrizio
People on the Move: Christine Schultz
People On The Move - Robert “Bobby” Taylor
Summer Guide
Summer Guide 2014 - Our Jersey Shore
Dish - Summer Guide 2014
Out & About - Summer 2013
The Bay
The Bay - Could I Have Diabetes and Not Even Know it?
The Bay - Can The Weight Be Over?
The Bay - Healthier Heart
The Guide
Company Profile:Gerine A. Skamarak-EXIT Realty East Coast
The Guide 2014 - Jeweled Studio
Company Profile - Steven A. Morgan, M.D.,F.A.C.O.G.
The Home Guide
The Home Guide - Energy Aide
The Home - Oasis Backyard Farms
The Home Guide - AIR DOCTORS, INC.
Weigh In
If you had a crystal ball...
Weigh In - What's Your Favorite Pizza Place in Monmouth County?
Weigh In - What’s Your Must-Have Summertime Boardwalk Indulgence?

People On The Move: Wendy Neuberger and Stephanie Phillips
03/05/2009

People On The Move: Wendy Neuberger and Stephanie Phillips

TURNING A SIMPLE IDEA INTO REALITY


Watch out Holmdel! Two local entrepreneurs are about to put you on the map. Meet Wendy Neuberger and Stephanie Phillips, designers and creators of the disposable toothbrush holder. If you’ve ever wondered where to keep your toothbrush while traveling then keep reading. This invention promises to keep your toothbrush bristles clean and dry. You haven’t seen their product in hotels or amenity stores yet, but keep your eyes open; pretty soon it’ll be just as popular as disposable utensils.

Wendy and Stephanie, two Holmdel moms (with two children each) have been living in Holmdel for more than two decades combined. Both ambitious women had successful careers, as a speech therapist and meeting planner, respectively, at McGraw Hill, until they had children and took on their next important roles…playing mom. When their kids started getting older and advancing in the Holmdel school district, these stay-at home moms were ready to move forward with their careers again, only this time they wanted to try something different. With full force, Wendy and Stephanie ventured into the world of business. What better time to do it than in this economy? They are guaranteed to hold onto their jobs, since they are the only two people in the company.

These leading ladies didn’t start their business yesterday. It has been 2 years since their adventure began, and the road has been filled with bumps and turns. The idea came to Wendy and Stephanie since they are both avid travelers…always on the go. When they stayed in hotels, they wondered where to keep their toothbrushes without resting them on a dirty counter or in a glass. The idea for a disposable toothbrush holder hit them while discussing the issue on a long walk for Breast Cancer in New York City.

First, Wendy and Stephanie needed to put their product idea on paper, find a lawyer, patent it, and finally, secure a manufacturer willing to make the prototype at a reasonable cost. United States manufacturers wanted to overcharge for the sample toothbrush holders, so Wendy and Stephanie found resources in China where their creation could be made at a low enough cost to be profitable. If you’ve never invented something this may sound like a nightmare, but it wasn’t for these two determined women. Their biggest obstacle wasn’t even creating a name for their company (W & S Designs). “That was simple,” Stephanie says, pointing to the monogram logo where her initial appears second to Wendy’s. “There’s already a company name that is S &W, so W & S would suffice.”

The most complicated part of the process, they said, came at The Javits Center showcase last November, when they argued over throwing out a carpet or not. So far, that argument has been the roughest part of their journey as entrepreneurs. Wouldn’t everyone wish for that to be their biggest issue? Wendy and Stephanie did say that there were times they wanted to throw in the towel, but their hard work, persistence, time, and effort kept them going. As they like to put it, “Nothing comes easy.”

That’s a lesson they’ve taught their [collective] four children in these past 2 years. Their kids have watched as their mothers spent countless hours writing, researching, and making business phone calls. Wendy and Stephanie’s persistence has taught their kids to keep trying, and eventually good fortune will follow. Their success has already inspired other Holmdel residents to follow their dreams. Wendy and Stephanie said that some other friends are now working on creating businesses, too.

Right now, W & S Designs is pitching the disposable toothbrush holder, meeting with hotel management leaders and amenity distributors. So, look out hotel housekeeping… your carts will soon be filled with W & S Designs!







STATS
FAVORITE RESTAURANT

Wendy – Bay Avenue Trattoria,Highlands
Stephanie – Copper Canyon,Atlantic Highlands

FAVORITE MUSICIAN
Wendy – Eric Clapton
Stephanie – Billy Joel

FAVORITE MOVIE
Wendy – Bridget Jones Diary
Stephanie – Pretty Woman

PET PEEVE
Wendy – no place to keep your toothbrush at a hotel;
Stephanie – cars that take up two parking spaces

THREE PEOPLE YOU’D LIKE TO HAVE DINNER WITH
Wendy – Zadie Smith,Ina Gardner, and Al Gore;
Stephanie – Ellen Degeneres, Oprah Winfrey, and Jim Carrey




Advertisers

The Grove At ShrewsburyEagle Oaks




Powered by eDirectory™